The full answer
Facebook (and Instagram) are the strongest paid channel for NDIS participant acquisition in 2026. Best-practice approach: 1) Audience: target NDIS interest (ages 25-65, parents of disabled children, carers, disability support keywords), 2) Creative: testimonial videos (30-60 sec), carousel ads with 3-5 service highlights, participant success stories, 3) Objective: set to 'Conversions' and use a landing page form or Messenger contact, 4) Budget: test at $10-$15/day until you find a winning ad, scale to $50-$100/day once CPL is under $25, 5) Tracking: pixel every conversion and set up conversion API. Current NDIS Meta CPL ranges $12-$30 per qualified lead. Provider Scale's Meta ads service includes audience setup, creative direction, weekly optimisation and conversion tracking.