The full answer
Provider growth has five distinct channels. Support coordinators are the highest-LTV referral source — they hold relationships with multiple participants over years. Plan managers can refer to their plan-managed clients. Meta ads (Facebook + Instagram) targeting families produce sub-$22 CPL with strong creative. The NDIS Provider Finder is free but low-conversion. Word-of-mouth from current participants is gold but slow. Provider Scale's growth playbook combines coordinator outreach (Mailshake-driven) with paid Meta ads — the two channels that scale.