NDIS Cold Call Scripts That Actually Get Meetings
Cold calling NDIS support coordinators is still one of the most direct paths to participants. From our Enrichment Care BDM experience with Jila running coordinator calls, we've learned which scripts work and which get hung up on. This guide gives you real scripts that convert 10-15% of calls into booked meetings.
The Psychology of an NDIS Cold Call
Support coordinators are busy. They have 20-50 participants, constant emails, constant requests. Your cold call is an interruption. Your goal: interrupt in a way that feels helpful, not salesy. Scripts that convert: (1) Lead with curiosity, not pitch. (2) Acknowledge their busy schedule. (3) Offer a specific, narrow ask (not a 'let's chat' vague ask). (4) Have a specific reason for calling (not 'I'm calling providers in your area').
Script 1: The Direct Value Play (Best for Specialists)
Opener: 'Hi [name], [Your name] from [service]. I know you're probably busy—I'll be quick. I specialize in [specific service] for [specific participant type] in [area]. I'm calling because [reason: maybe it's community reintegration support which lots of coordinators struggle to place, or behaviour support for adolescents]. Do you have 90 seconds?' If yes: 'Great. A lot of coordinators I talk to mention they struggle to find [service type] providers who [specific differentiator: take plan-managed, fast intake, specialize in X demographic]. We do exactly that. Would it make sense to spend 15 minutes next week understanding if we're a fit for any of your participants?' If no: 'No problem. Can I leave my number in case you ever need [service type]? [Number].' Example: 'Hi Sarah, this is James from Enrichment Care. I know you're busy—I'll be quick. I specialize in community reintegration support for adolescents transitioning back to school in Sydney. I'm calling because a lot of coordinators mention they struggle to find reliable community support for this age group. Do you have 90 seconds?' If yes, continue. This opener is specific and offers help rather than asking for help.
Script 2: The Problem-Aware Play (Good for Generalists)
Opener: 'Hi [name], [Your name] from [service]. Quick question—how often do your participants need [service type] and you struggle to find a provider who can take them on quickly?' Wait for answer (they'll likely say 'often' or 'sometimes'). Response: 'Yeah, I hear that a lot. We specialize in [service type] and have capacity and we intake within 48 hours. I'd love to spend 15 minutes next week seeing if we might be a fit for your participants. Are you open to that?' If yes, offer Calendly link. This opener leads with a problem they experience and positions you as the solution.
Script 3: The Geographic Expansion Play (Good if Launching New Area)
Opener: 'Hi [name], [Your name] from [service]. We're expanding [service type] to [suburb] and I'm connecting with coordinators in the area to understand local needs. Are you supporting participants in [suburb]?' Wait for answer. If yes: 'Great. I wanted to understand what gaps you see in [service type] support and see if we can help fill them. Would a quick 15-minute call next week work?' If no: 'No problem. Do you know of coordinators who work heavily in [suburb] I should talk to?' (This turns a no into a referral.)
Script 4: The Follow-Up Call (After Cold Email)
If they didn't respond to your email: 'Hi [name], [Your name] from [service]. I emailed you about [specific service] a few days ago and wasn't sure if it landed in your inbox. Do you have 90 seconds?' If yes: 'I specialize in [service type] and I saw you work with [participant type]. I wanted to see if it makes sense to spend 15 minutes understanding if we're a fit for your participants. Do you have your calendar handy?' (Calendly link ready). This is non-pushy but direct.