The steps

  1. Pick a single service line and audience to start (e.g. families looking for personal care in Sydney)
  2. Build a single-page landing page with one form (no nav, no distraction)
  3. Set up Meta Pixel and conversion tracking on the form thank-you page
  4. Create 3-4 ad creatives — mix of static images and 30-second videos
  5. Launch with Conversions objective targeting Australia + ages 25-65 + interest stack
  6. Allocate $20-$50/day per ad set for first 7 days
  7. Kill creatives below 2% CTR; double-down on winners

Common mistakes to avoid

  • Sending traffic to homepage instead of dedicated landing page
  • Stopping ads at the 7-day mark before learning phase completes
  • No conversion tracking means no optimisation