The steps

  1. Define your service scope and target participants
  2. Set a 12-month revenue target
  3. Calculate participant capacity needed (revenue ÷ avg LTV per month)
  4. Set a participant acquisition target per month
  5. Choose your marketing channels (coordinator outreach, Meta ads, etc.)
  6. Set a worker hiring plan to match capacity
  7. Identify the constraint that limits growth
  8. Review monthly

Common mistakes to avoid

  • Plans that are 30 pages and never read
  • No measurable monthly target
  • No identification of the constraint