The steps
- Build a list of 50-100 support coordinators in your service area
- Personalise the first email with their organisation name
- Lead with value (a specific participant introduction or insight) not a pitch
- Use a 5-touch sequence over 14 days
- Track responses and open rates
- Move replied prospects to a personal email and offer a 15-minute Zoom
- Follow up monthly with case studies
Common mistakes to avoid
- Generic outreach templates that read like spam
- Failure to follow up — most replies come on touch 3 or 4
- Pitching services before establishing relationship