The steps
- Pick a single primary service and audience for the homepage
- Lead with "do you serve me?" in the first 5 seconds (location + service)
- Show team faces and testimonials
- Show registration status (Registered or Plan-Managed-Friendly)
- Add a contact form with sub-5-minute speed-to-lead automation
- Make it accessible — WCAG 2.1 AA basics
- Make it fast — under 2 seconds on mobile
Common mistakes to avoid
- Generic stock-photo websites that don't show real team or work
- No clear contact pathway
- No accessibility considerations