The steps
- Top of funnel: SEO + paid ads driving awareness
- Middle of funnel: landing page capturing leads
- Bottom of funnel: speed-to-lead automation + intake call
- Conversion: meet-and-greet + service agreement signing
- Retention: quarterly check-ins and worker matching
- Referral: ask happy participants for coordinator/family introductions
- Track conversion rate at every stage
Common mistakes to avoid
- No tracking = no optimisation
- Speed-to-lead lag kills conversion
- No referral ask = no compounding growth