Verdict
Website costs more but builds coordinator credibility. Facebook is free and reaches families fast. You need both, but website is non-negotiable.
NDIS Comparison
Dedicated NDIS Website vs Facebook Page Only
Website costs more but builds coordinator credibility. Facebook is free and reaches families fast. You need both, but website is non-negotiable.
Dedicated NDIS Website
Best for: Professional image is priority. You want coordinator credibility.
Pros
- Coordinator research and credibility signal
- Google indexable (long-term SEO equity)
- Professional appearance
- Control over messaging and design
- Works for plan-manager referrals
- Faster mobile experience usually
Cons
- $2K-$10K build cost
- $50-$200/month maintenance
- Requires ongoing content updates
- Domain and hosting cost
Facebook Page Only
Best for: Fast-moving, social-first audience. Minimal budget.
Pros
- Free
- Immediate audience on Facebook (existing followers)
- Easy to post content and respond
- Direct family messaging
- Algorithm can boost reach quickly
Cons
- Limited professional credibility with coordinators
- Vulnerable to algorithm changes
- Data owned by Meta (not you)
- No long-term SEO equity
- Hard to control messaging or design